Hey Guys! Welcome to my little corner of the internet! My name is Erica Louie and here is where I share my creative world, life and passions. Misslouie.com is an extension of my YouTube channel, so in addition to style inspiration, you will find beauty reviews, lifestyle tips, shopping guides and home decor tours.

I work hard to empower women to dress with confidence and ease in the office and in their personal lives. By building a foundation of versatile basics, my style content helps you create a timeless wardrobe that that can easily mingle with the trendier pieces over time. I create a stream of outfit ideas to help you on your journey to discover your own personal style. What drives me everyday is the ability to connect with so many incredible people across the world.


Originally, this blog was a way to distract myself from a bad relationship, but little did I know, I had found my true life calling. This passion eventually spread to YouTube where I started to create videos from my dorm room by stacking my accounting books into a tripod-like shape and balancing my white MacBook on top like a christmas tree angel. My blog was my outlet for thoughtful writing and my YouTube channel was the perfect outlet to express my personality. Unfortunately though, a girl’s gotta put food on the table, so I quickly jumped into a full time corporate desk job after graduation and decided to keep my YouTube life a night time and weekend hobby.

I always dreamed that my passion and career would intersect one day, so I never gave up. I worked my 9 to 5 job and filmed videos into the late hours of the night for five years. I remember those late nights so vividly… Even though no one was watching my videos back then, I L O V E D making them and knew one day it could open a different door for me. Late 2016 was the turning point for the Miss Louie channel, when I finally took the leap and put in my last few months of work. I am now SO blessed to be able to pursue my YouTube and blogging dreams full time.


I currently live in the Bay Area with my patient-loving-supportive-amazing husband, Jeremy, and my living teddy bear of a dog, Boba. We are super excited to be moving to our dream place, Colorado, later this year. I cannot wait to start fresh and welcome my 30s with so much self-love and clarity. I continue to work full time as a YouTuber and blogger, and I could not have asked God for a more beautiful life. Seriously, guys, letting God and the universe do its thing is the ultimate jam. My goal is to share, to learn and to grow as a person throughout this journey, never holding back and always staying true to myself. I will be forever humbled by the amount of love I’ve received from my YouTube family throughout the years. I thank God everyday for you and appreciate your support more than you know.

all my love, E


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  1. Debra
    April 21, 2015 / 5:32 pm

    You are far and away my favorite YouTube fashionista. Your videos are fun smart entertaining…loving the,.

    How did you learn to do the video editing? What tools do you use? Would love to know. Other fashion videos I don’t enjoy …the clothes on modeling is what I so enjoy…less talk more visual…you have it!!!

  2. Lori
    August 11, 2015 / 1:15 pm

    Loved your Nordstrom Haul video!!! Can you please tell me if you are petite? I was going to order stuff from Nordstrom and have to always get petite sizes because I am 5’2″. Thank you !!

    • August 11, 2015 / 10:50 pm

      Thank you so much!!! I am a petite, but I didn’t buy everything in petite size. Which items were you wondering about? I am 5’2″ too!!

  3. Cathy
    January 20, 2017 / 5:45 pm

    Thanks for the great advice! Your winter wardrobe capsule was very useful in planning my wardrobe for an upcoming trip to Europe.

  4. P
    March 24, 2017 / 8:07 pm

    Erica, your website revamp looks amazing! Congratulations on the momentous life changes you’re making. You have such a wonderful presence in your videos that seems both effortless and warm, and I’m so happy to see that the Miss Louie family is growing. The care you put into creating content and editing videos really showcase your talent for this and your commitment to sharing your passions with the community you’ve built. I think you do such a great job of appealing to women of all ages and backgrounds and across all price points; you really do offer your viewers/readers options that balance classic style with individual taste, quality options with affordability, and looks that are on-trend with pieces that are timeless. Best of luck in your adventures ahead– you deserve all the wonderful success that will inevitably come your way!

  5. Dave Griffin
    November 2, 2017 / 10:46 pm

    How could I look up the item numbers of the brands of the outfits you are suggesting? I would like to have classic outfits suggested to my pinterest page.

  6. Shane
    November 12, 2017 / 8:07 am

    I love your work. Simple affordable fashion, clean, feminine, elegant, amazingly weather appropriate and comfortable. Its inspiring to read that you’re now your own boss after all your years of hard work. May you have a long and lucrative career in us gals direction in how to look and feel put-together.

  7. Cristina Alcantara
    November 25, 2017 / 12:52 am

    Thank God for you Erica! You are a HUGE blessing . Compared to other fashion gurus on YT, everything you put out there is so professionally done with great care, detail and INCLUSIVE to different body types and styles, making it easy for us to find items online. And it’s awesome how you provide several other price points/options, as well. You Are Top Notch! I appreciate your hard work and planning behind it all. I have better outfits because of your tips and feel a lot more confident! So grateful for you! Thanks for being brave and courageous to follow your Youtube Dream! Praying you make take time to rest and play with your hubby and loved ones. Pls don’t burnout. We need you on YT for a loooooong time to come!

  8. Alexsandra
    December 9, 2017 / 7:14 am

    I’m a new viewer after hearing You mentioned on my drive home radio show. You are so refreshing and a beautiful soul. My favorite part is your hysterical side when you get all ghetto fabulous, any laughter in the day is a good day. Your smile has sunrays shooting out with a genuine joy. I’m hooked!

  9. Lenna
    July 8, 2018 / 4:30 am

    Did you study something fashion related in college? If not what did you do before full time blogging and YouTube?Your vocabulary around apparel is so extensive and wonderful. Even though I went to fashion school, I still pick up new terms to describe garments from your videos all the time!

    • Frances
      July 20, 2018 / 5:57 pm

      You’re so right about the way Erica describes apparel!!! It’s so wonderfully descriptive and done in such a natural, effortless, fluid sort of way. Love this girl!

  10. Christy
    January 5, 2019 / 10:20 pm

    Where have you been all my life??? I just found your youtube channel and boy have I learned so much about fashion in one month. :) You are awesome and so inspiring. So glad I found you!!! Your dog is so cute. :)

  11. Adrienne
    March 22, 2019 / 12:36 pm

    I’m so excited to have found your blog!! I’m always looking for fashionable outfits to wear to the office and it’s so hard to find influencers who post office wear! I follow you from Denver and am looking forward to some CO inspiration in your blog later this year :-)

  12. Elena
    August 9, 2019 / 2:53 am

    Hey, you so amazing! Thank you so much for your Videos and Motivation.

  13. Elizabeth Lake
    August 18, 2019 / 6:48 pm

    You are so amazing. I’m also 5’2″ but plus size. I find so much inspo from your style .. any tips for us plus petites?

  14. Jaqui
    November 4, 2019 / 6:40 pm

    Hola Miss Louise,
    Que linda historia, estaba apunto de tirar la toalla pero tú historia me inspira y me interesa actualmente me encuentro desempleada en mi país intentando buscar nuevas oportunidades pero de tal solo pensar que estaré nuevamente en una oficina encerrada durante horas y ver que mi días van pasando me aterra , creo firmemente que mi momento llegará y que tengo.que.despegar alto pero quiero un consejo , una guía y romper todos esos miedos que tengo , quiero impulso o una oportunidad de lo que realmente me apasiona, me encanta tu trabajo , tú podrías darme.el.impulso? Ojalá lo puedas leeré mensajito . Un abrazo.

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